From Seed to Feed Concept
Herbalife international announced on October 12th, 2010 that construction officially began on its several million dollar, high tech extraction facility in Changsha, Hunan Province China. This facility will be a processing plant for extraction of plant based components and ingredients used in the Herbalife product line. The facility is expected to begin full operations in late 2011. Herbalife has adopted an industry breakthrough concept called “Feed To Seed”. This concept, loosely translated means that Herbalife will have the tightest controls of its ingredients including the planting, growing and cultivating of the botanicals or plant based ingredients used in its product lines. Herbalife believes that this Herbalife China Extracting Plant will give them a distinct competitive advantage wherein they can trace the purity of ingredients throughout the entire supply chain.